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STORY CHAIN™
Celebrate everything that makes you, you. Create your own Story Chain Necklace online & in-store, or book a consultation in selected stores with our expert jeweller. Choose meaningful charms to mark every moment of your story.
STORY CHAIN™
Celebrate everything that makes you, you. Create your own Story Chain Necklace online & in-store, or book a consultation in selected stores with our expert jeweller. Choose meaningful charms to mark every moment of your story.
New in: Celebration charms
Charms to mark every moment
Meet our new charms available for the Story Chain™ Necklaces. Designed to symbolise meaningful moments in your life, like graduation, a trip to London or a new adventure. A golden souvenir of moments to celebrate.
Your Story, your stack®
Whether you’re celebrating a memory, a person, a pet, a place or a personal goal, add gemstone 9k solid gold charms to your Story Chain to mark the moments that mean the most to you.
Chelsea Chain Necklace in Solid Gold
"I bought this so that I could wear the birthstones of both our Granddaughters and I chose the diamond to place in the middle."
Sue's Story | Chelsea Chain Necklace in Solid Gold
Soho Chain Necklace in Solid Gold
"It's my 20th birthday this month, so I wanted to get my birthstone and thought that opal for good luck and moonstone for new beginnings would be a great start."
Leah's Story | Soho Chain Necklace in Solid Gold
Chelsea Chain Necklace in Solid White Gold
"I love that the story chain is so personal and that no one knows what it details unless I want them to, it's unique to me and although there's variations this one is mine."
Leah's Story | Chelsea Chain Necklace in Solid White Gold
The Charms
How it works
Step one
Start your story
Start your Story Chain on our visual online builder & in-store, or book a consultation in selected stores with our expert jeweller. As this is a personalised service, you’ll receive your Story Chain after four weeks with a $35 service charge.
Step two
Meet the chains
Choose from four of our iconic 9k gold welded necklace chains, now available in three different necklace lengths to be the base of your Story Chain.
- Story Chain
- Add Charms
Soho Chain Necklace in Solid Gold
$275
9k Gold
- Story Chain
- Add Charms
Astrid Chain Necklace in Solid Gold
$235
9k Gold
- Story Chain
- Add Charms
Chelsea Chain Necklace in Solid Gold
$250
9k Gold
- Story Chain
- Add Charms
Miyu Chain Necklace in Solid Gold
$200
9k Gold
Step three
PERSONALIZE YOUR STORY
Add charms to mark the moments of your story. You can add up to seven charms per chain, and our in-house jeweller will attach your charms by hand with your chosen placement. We’ll then send your Story Chain to your chosen address within four weeks with a $35 service charge. Or, you can choose a $65 service charge for a two week express delivery if you need it sooner!
Your Story, Your Stack®
In-Store Consultations
Book a Story Chain Consultation at our West Village, London Harrods or London Spitalfields store. Our expert jeweler will create a piece just for you. We’ll sit down and talk through our chains, and help you decide on the charms and their placement. After the appointment we’ll create your piece, and deliver it to you within four weeks.
FAQs
As this is a bespoke service where our jeweller creates each necklace individually, there’s a $35 service charge for Story Chains (on top of the cost of your chosen chains and charms).
Once you’ve designed your piece online or in-store, you’ll receive your Story Chain within four weeks with a $35 service charge. Or, you can choose a $65 service charge for two week express delivery, if you need it sooner!
You can add up to seven charms to each Story Chain. Discover our meaningful designs here.
Sadly you can’t add any extra charms to your Story Chain because of the placement of the charms. But, our Story Chain charms are available in our Welding Studios, so you could add the charms to any of our welded bracelets (or, start a new Story Chain!).
Our Story Chains are completely unique to you, and are created to your own personal design, so they aren't returnable for an exchange or refund. We do have a one year warranty on all of our jewellery, so please reach out to our Customer Care Team if you have any problems with your necklace.
You can book a Story Chain Consultation at our West Village, London Harrods or London Spitalfields store. Where we’ll have a one-on-one appointment with you to design your bespoke piece.
No, can visit any store to create your Story Chain Necklace, but with a consultation you will receive a one-on-one 40 minute slot to talk through chains and help you decide on their placement with one of our expert jewellers.
